Jeopardizing your brand and your business
There’s little that can bring down a promising venture more quickly than a company mishandling intellectual property. Something as simple as procrastinating on filing for trademark protection of your brand, being negligent in realizing the threat of copyright infringement or not being zealous enough in preserving trade secrets can have a lasting negative impact on your business, putting all of your hard work in jeopardy.
It’s no secret that intellectual property issues can also be extremely costly. Clearly, in a hyper-competitive global marketplace, companies must keep on top of emerging IP trends, avoid IP pitfalls and adopt proactive communications measures if they want to increase the chances of the company’s long-term success.
Proactively protect your position.
The hard costs of defending against IP claims can be massive. But the soft costs—including negative publicity and the corresponding business disruption—should not be overlooked. It’s important that companies are proactive when approaching IP issues if you want to minimize or avoid the problems that come from unforeseen events like infringement claims.
Identifying your key risks and vulnerability and performing proper IP due diligence is one key step in protecting your position. LEVICK will work with your key stakeholders in legal, public affairs, marketing/communications and IT to develop an IP plan that protects your “state secrets,” generates wider visibility for your trademarks and service marks and considers the implications of protecting IP in a global environment.
