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When Should Corporations Take A Stand On High-Profile Social Issues with Dr. Tony Jaques, Crisis Communications Authority and Author

What should companies do about high profile social issues when shareholders, customers, employees, stakeholders and politicians are often pulling in different directions? Dr. Tony Jaques, author of Crisis Counsel: Navigating Legal and Communication Conflict speaks with host Richard Levick of LEVICK to discuss recommendations in an evolving area where there are lots of opinions but few rules. Looking at Disney, Levi Strauss, Nike, Ben & Jerry’s, BMW and more, this show is designed to help companies navigate these challenging issues. Business relevance, corporate consistency, carefully selecting your social issues and the value and risk of saying nothing are just a few of the recommendations discussed. Listen here