The Founder of Law Firm Marketing: Sally Schmidt, President of Schmidt Marketing and a founder and first President of the Legal Marketing Association (LMA) (formerly called NALFMA), joins host Richard Levick to discuss the challenges of law firm marketing, the critical importance of outside lawyers building deep relationships with their clients, the need for project pricing and the future of law firms. Sally is author of two books on law firm marketing: Marketing the Law Firm: Business Development Techniques and Business Development for Lawyers: Strategies for Getting and Keeping Clients. Listen here
