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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History With Author & Marketing Guru Steve Cone

Steve Cone, the Chief of Communications, Marketing, and Philanthropy at Capital Caring Health joins host Richard Levick of LEVICK to discuss the remarkable work of Capital Caring — the largest and most experienced nonprofit providers of hospice care, palliative care and bereavement counseling services in the nation — and his latest book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History. He is a nationally recognized leader in marketing and brand management and has authored three books and lectured worldwide on proven marketing principles. Steve has created or led efforts to develop many national loyalty programs including United’s MileagePlus®, Hyatt’s Gold Passport and Saks Fifth Avenue’s, SaksFirst rewards program. Powerlines covers the exceptional slogans that people remember long after the campaign ends and stand out from the barrage of marketing messages consumers face each day. Why do we remember slogans for Diet Coke from the mid-1980s, but not what we had for breakfast yesterday? And why do companies that have worked so hard own a piece of our minds with brilliant slogans abandon them for eminently forgettable one? Listen here