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Facing Our Own “Nagumo Dilemma” With Patrick Marrinan of Marketing Scenario Analytica

Patrick Marrinan, Managing Principal and Co-Founder of Marketing Scenario Analytica (MSA) speaks with host Richard Levick of LEVICK about the intelligence required to evaluate risks and the information needed to effectively employ change management now, before the risks have matured into crises. At the World War II battle of Midway, Japanese Vice Admiral Chuichi Nagumo did not have the necessary information to guess correctly if the battle would come from air or sea and as a result made the wrong choice during a crucial half hour that turned the tide of the war. How do we gather the information we need to recognize risks and plan appropriately? Patrick provides an MSA Social Risk data sample as a way for business leaders to see the changing trends and specific industry and company vulnerabilities. Listen here