Fixing the Impossible
24/7 (202) 973-1300   

Breaking Up is Easy to Do – The Internet Rewired Our Brains to Fall Out of Love with Brand Loyalty with Josh Lowitz and Michael Levin

The Internet Rewired Our Brains To Fall Out of Love With Brand Loyalty: Josh Lowitz and Michael Levin, co-founders of the research firm Consumer Intelligence Research Partners, speak with host Richard Levick of LEVICK on their recent research about the decline in brand loyalty, substituted by Internet driven activities such as likes, influencers and reviews and the increase in switching. It’s not just impacting consumer product brands but professional service ones as well. How do companies re-earn trust and retain and grow customers in an age when switching and distant customers are the rule not the exception? This show was inspired by an article by Shira Ovide, who writes the On Tech column for The New York Times. Listen here