Brand Authenticity and the Law Firm: James Batham, a partner at Eversheds Sutherland in London joins host Richard Levick to discuss his approach to selling longer term, annuity clients, which involves active listening and a “you, we, I” approach, which centers on the clients’ needs and not the lawyers expertise. He will be speaking at the Law Firm Marketing Summit in London about brand authenticity and how it all begins with active listening. “You can never ask the client enough questions?” Listen here
