Fixing the ImpossiBle
24/7 (202) 973-1300   

Must-Read: Inside the Minds of Brand Boycotters

These days no business is exempt from the threat of a consumer boycott. Not just political controversies, but environmental infractions, product mishaps, and your human resources policies and practices, can abruptly and unexpectedly land you in harm’s way. YouGov’s Inside the Mindset of a US Brand Boycotter is an invaluable report that provides strategic guidance on preserving and recovering brand equity— wise guidance for those targeted by a grassroots movement as well as those fortunate enough to dodge that bullet (at least for now).

Read More: Inside the Mindest of a US Brand Boycotter

More Posts

My Old Man

“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.’ ‘We’re

History is Calling

Photo from The Anne Frank House, modified for LEVICK blog “Give of yourself…you can always give something, even if it is only kindness…no one has

Loss & Hope

“Ah death. A change of clothes.” – The Dalai Lama What we remember are the stories. It is what holds us together. Families. Communities. Countries.