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Must-Read: Inside the Minds of Brand Boycotters

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These days no business is exempt from the threat of a consumer boycott. Not just political controversies, but environmental infractions, product mishaps, and your human resources policies and practices, can abruptly and unexpectedly land you in harm™’s way. YouGov’s Inside the Mindset of a US Brand Boycotter is an invaluable report that provides strategic guidance on preserving and recovering brand equity – wise guidance for those targeted by a grassroots movement as well as those fortunate enough to dodge that bullet (at least for now).

Read More: Inside the Mindest of a US Brand Boycotter

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