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A “Brand Purpose” is a Lie

Companies need to make certain that “brand purpose” is a mission, not an advertising campaign. Brian Miller’s brilliant piece in Fast Company is required reading for every advertising and public affairs executive assessing CSR.

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There But For the Grace of God Go I

Second in a Series on Risk Management and Communications By Richard Levick “If you don’t stick to your values when they’re being tested, they’re not

Your Very Bad Day

By Joe Stimac This week’s guest columnist is Joe Stimac, CEO of AccuHire and creator of InterviewReady.com. Joe is a research scientist and a sought-after