Fixing the ImpossiBle
24/7 (202) 973-1300   

A “Brand Purpose” is a Lie

Companies need to make certain that “brand purpose” is a mission, not an advertising campaign. Brian Miller’s brilliant piece in Fast Company is required reading for every advertising and public affairs executive assessing CSR.

Read More: A “Brand purpose” is a Lie

More Posts

My Old Man

“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.’ ‘We’re

History is Calling

Photo from The Anne Frank House, modified for LEVICK blog “Give of yourself…you can always give something, even if it is only kindness…no one has

Loss & Hope

“Ah death. A change of clothes.” – The Dalai Lama What we remember are the stories. It is what holds us together. Families. Communities. Countries.