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A “Brand Purpose” is a Lie

Companies need to make certain that “brand purpose” is a mission, not an advertising campaign. Brian Miller’s brilliant piece in Fast Company is required reading for every advertising and public affairs executive assessing CSR.

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The Cruelest Question of All

By Jim Lukaszewski Also known as “America’s Crisis Guru,” Jim Lukaszewski is an experienced author, speaker and expert on crisis communications and public affairs. This