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CommPRO: Examining The Human Cost – LEVICK
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CommPRO: Examining the Human Cost


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In CommPRO, LEVICK Senior Vice President Ian Lipner discusses how tech companies can bridge the gap between the science and the street to find a modern-day solution to probation and parole.

Since the murder of George Floyd, we have been writing about what companies can do to embrace #BlackLivesMatter and the new Civil Rights movement. We have hosted podcasts and webcasts, such as the one below with bestselling author Martin Lindstrom. Today, we take on the agony of being trapped in a prison reentry and probation system that clearly doesn’t work well.

It’s tragically clear that Rayshard Brooks shouldn’t have died in the parking lot of a Wendy’s in Atlanta. But what’s not being discussed enough is that his encounter with police that night in June should never have occurred at all.

Mr. Brooks had been incarcerated and was on probation. And he took his freedom seriously. He had a family, a job and was committed to doing better – not just for those in his own life, but for others trying to return to life after incarceration. In a brief Instagram video filmed four months before his untimely death that is both hopeful and ultimately heartbreaking to watch, he spoke out on the need for more guidance, more mentorship. It makes it that much more painful that he himself fell through the cracks…Read more

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