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Why Should I Apologize? Lawyers vs. Communicators

Tony Jaques PhD, Director of Issue Outcomes and author of Crisis Counsel: Navigating Legal and Communication Conflict, offers an exclusive chapter about the common dispute communicators and lawyers face when apologizing.

This free chapter will help you to:

  • Recognize why you should apologize when you’ve done something wrong.
  • Assess the legal implications of apologizing.
  • Learn from real-life examples how lack of a proper apology can trigger a crisis.
  • Avoid making the crisis worse by failing to apologize.
  • Know how apologizing can sometimes reduce legal liability.
  • Accept why you sometimes need to apologize, even when you’ve done nothing wrong.
  • Show how legal or political pressure can demand organizational apologies for historical issues.

Download the free chapter here

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