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"We Want To Do The Right Thing" – LEVICK
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“We Want to Do the Right Thing”


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A journey of a thousand miles begins with a single step

–Laozi

Last week we ended our lead article with the question we are so regularly asked by companies in this new Civil Rights era – “Can you help us to do the right thing?” Weighed down by historical actions or inactions or simply overwhelmed by the enormity of the task before us, many companies and institutions are seeking guidance to get this right. We have started putting together a series of resources, some already published or broadcast, others forthcoming. As we work through these, we will provide a compendium of best practices to assist companies and organizations in building a more equitable present and future.

Presumptive Democratic presidential nominee Joe Biden captured in a weekend op-ed the right tone that applies conceptually as well to companies as it does for our country:

“Our democracy rose up from the ground when we ended slavery and ratified the 13th, 14th and 15th Amendments. It rose higher when women fought for suffrage — and won. It was fortified when a lawyer named Thurgood Marshall persuaded the Supreme Court to strike down ‘separate but equal’ and blaze a trail for opportunity in Brown v. Board of Education. And when our nation opened its eyes to the viciousness of Bull Connor and the righteousness of the Freedom Riders — and responded with outrage, and a new Civil Rights Act and a Voting Rights Act — we built it stronger still.”

In the  Winston-Salem Journal, I join Christina Elson, Executive Director of the Center for the Study of Capitalism at Wake Forest University, to outline the importance of honest and transparent communications from brands during the Black Lives Matter movement and beyond.

In a webinar hosted by Primerus, I discuss what lawyers need to know to be highly effective crisis and litigation communications members in the age of transparency and division.

Barrett Avigdor and Duc Trang of Major, Lindsey & Africa Transform Advisory Services, one of the nation’s leading consultants to law firms and legal departments, provides insights into diversity, inclusion and leadership on our podcast, In House Warrior. 

This Thursday, July 9th, I join bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, along with Christina Elson of the Center, to discuss “The End of Brand Neutrality: How to Be Good Corporate Citizens in an Age of Civil Unrest.”

On July 15th I join a panel of communications and legal experts to discuss “Doing the Right Thing: How Companies Lead in the New Age of Diversity & Inclusion.”

Come take the next step with us.

Richard Levick

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