This week, Richard Levick spoke with journalists at Business Insider about Twitter CEO Jack Dorsey’s resignation, and what his successor must do to improve.
Parag Agrawal is becoming Twitter’s CEO at a tumultuous time for the company. Here are the 3 goals he must achieve, according to consultants, an analyst, and a crisis-PR expert.
Richard Levick, the chair and CEO of the crisis-public-relations firm Levick, said Agrawal would be wise to “ignore the results” of unfavorable employee polls and “focus on his employees getting to know him.” Levick added that consistent internal communications would help “reduce their fears of the unknown.” Read more
Jack Dorsey’s public resignation announcement was humble, transparent, and inspiring. CEO consultants break down the strongest elements of the memo.
Toward the memo’s conclusion, Dorsey wrote that “there aren’t many founders that choose their company over their own ego.” Levick said he buys that logic. “Unless someone’s been CEO of a company,” he said, “it’s hard to understand how much the ego plays into it,” he said. “Not only is he writing humility, but he’s showing humility.” Read more
