Richard Levick spoke to AP News about recent changes and controversy at Twitter under Elon Musk’s new ownership.
“It has become chaos,” said Richard Levick, CEO of public relations firm Levick. “Who buys into chaos?”
A bigger issue for Musk might be the risk to his reputation as a model tech executive, since the rollout of different types of verifications and other changes have been botched, Levick added.
“It’s another example something not very well thought out, and that’s what happens when you rush,” Levick said. “Musk has been known as a trusted visionary and magician — he can’t lose that moniker and that’s what’s at risk right now,” Levick said.