On October 13 at 1pm EST, the Center for the Study of Capitalism at Wake Forest University will host a webinar exploring what will change legally, morally, and financially as Covid-19 and a new era of social justice reform imparts permanent changes to role of sports in America with Tim Nevius, Ellen Zavian and Jeffrey Kessler. Tune in here
The impact of Covid-19 on professional and college sports extends far beyond the many millions of dollars of lost revenue and employment that sports teams generate. Team owners, institutions of higher education, players, and fans are grappling with longstanding issues involving the players’ health and safety, their freedom as individuals, their interest in advocating for social change, and their roles as entrepreneurs in a capitalist system.
The decision of certain athletic conferences to move forward with football this fall despite the dangers of Covid-19 raises serious questions about colleges’ commitment to the health and safety of their student-athletes. Shouldn’t student-athletes being put at risk have the opportunity to earn something approaching what they’re worth? Moreover, the NCAA is contemplating rule changes to allow college athletes NIL rights after pressure from state and federal lawmakers. This supports college players profiting from their name, image and likeness, and from social media and personal appearances. They can do this by working with third-party agents or by being entrepreneurs and starting a business.
Many college players who transition into professional sports will come with well-established brands and well-known interests such as social issues. Coupled with a growing acceptance of professional athletes sharing their views about social issues during games, we can expect real changes to the face of sporting events as we know them and the dynamic between owners, players, and fans. How should athletes balance freedom of speech and the freedom to participate in markets with their roles as teammates and heroes to many sports fans?
What’s legally, morally, and financially in store for sports leagues, team owners, and institutions of higher education as Covid-19 and a new era of social justice reform imparts permanent changes to role of sports in America? Panelists are:
Tim Nevius, sports attorney and former NCAA investigator turned college athlete advocate
Ellen Zavian, professor of sports law, negotiations, leadership, and entrepreneurship at the George Washington University School of Business and George Washington Law School
Jeffrey Kessler, a partner and Co-Executive Chair in Winston & Strawn’s New York office who has litigated some of the most famous sports-antitrust cases in history
Richard Levick, Chairman & CEO of LEVICK, the international crisis firm)
Christina Elson, Executive Director of the Center for the Study of Capitalism Visit the website for additional event details and to learn more about the Center here
Tune in on October 13th to the live webinar hosted here: https://www.youtube.com/watch?v=wvsvdkjfMyA&feature=youtu.be
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This article was originally published by Rolf Olsen, CEO of Leidar – an international advocacy, branding and communications consultancy and LEVICK partner. Modern Times…old style