In a webinar hosted by Primerus Richard Levick discusses what lawyers need to know to be highly effective crisis and litigation communications members in the age of transparency and division.
2020 is as if 1918, 1929 and 1968 had all happened at once. The country is polarized; the pandemic changed forever how we look at work and what – and who — are essential; economic uncertainty is pervasive. The tragic death of George Floyd and the demonstrations and massive social movement immediately thereafter has instantly and fundamentally changed corporate identity and brand goals. Corporate neutrality is dead. Even prior to 2020, social media had already swallowed so many brands and reputations in a sea of anger and distrust that communicators already had to rethink strategy.
As courts open up, as companies reimagine themselves, their law firms and litigation; as a forthcoming election further highlights a country more divided than at any time since the Civil War, how do lawyers and their clients handle crisis and litigation communications? Nothing is in a vacuum and everything symbolizes something.