Data provided by MSA.
The catalyst that initiated the social risk events in our sample more frequently involved internal corporate decisions or employee actions, not external issues. Over half (55%) of the risk events in our sample were initiated by a corporate policy, product or branding decision or other action taken by a company representative. An additional 19% involved employee protests or employment-related issues that gained public attention. By contrast, 26% of events were the result of external scrutiny that the company did not invite through deliberate actions or choices. – Stanford “Closer Look” Series
