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Stat of the Week: Social Risk

Data provided by MSA.

The catalyst that initiated the social risk events in our sample more frequently involved internal corporate decisions or employee actions, not external issues. Over half (55%) of the risk events in our sample were initiated by a corporate policy, product or branding decision or other action taken by a company representative. An additional 19% involved employee protests or employment-related issues that gained public attention. By contrast, 26% of events were the result of external scrutiny that the company did not invite through deliberate actions or choices. – Stanford “Closer Look” Series

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