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Is Name Changing An Effective Crisis Strategy?

In his latest e-newsletter, Tony Jaques, Director of Issue Outcomes, discusses Boeing’s alleged rebrand and whether there is value to name changing after a crisis.

Read: The Alleged Boeing 737 Max Rebrand

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There But For the Grace of God Go I

Second in a Series on Risk Management and Communications By Richard Levick “If you don’t stick to your values when they’re being tested, they’re not

Your Very Bad Day

By Joe Stimac This week’s guest columnist is Joe Stimac, CEO of AccuHire and creator of InterviewReady.com. Joe is a research scientist and a sought-after