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Is Name Changing An Effective Crisis Strategy?

In his latest e-newsletter, Tony Jaques, Director of Issue Outcomes, discusses Boeing’s alleged rebrand and whether there is value to name changing after a crisis.

Read: The Alleged Boeing 737 Max Rebrand

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The Cruelest Question of All

By Jim Lukaszewski Also known as “America’s Crisis Guru,” Jim Lukaszewski is an experienced author, speaker and expert on crisis communications and public affairs. This