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Defining Corporate Crisis

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The Stevens Group and CommPRO developed a series of six broadcasts on leaders in the communications industry: Mark Penn (Stagwell), Barri Rafferty (Ketchum), Larry Weber (Racepoint), Andrea Johnston (W20), and Barby Siegel (Zeno). Richard Levick has been honored to be included in this august group. He discusses his views on defining corporate crisis and how companies can prepare for potential brand-destroying situations.

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