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A storm is brewing in Twitter’s executive ranks

Richard Levick spoke with Business Insider about Elon Musk’s $44 billion purchase of Twitter and potential leadership changes to accompany the new ownership.

Experts who spoke with Insider said it’s tough to predict the moves of such a characteristically unpredictable figure. “It’s impossible to know what Elon Musk will do next,” said Richard Levick, the chair and CEO of Levick, a crisis-public-relations firm.

Levick’s firm has represented Musk’s private spaceflight company, so Levick has firsthand knowledge of Musk’s penchant for unpredictability.

“I remember one night in particular he called at 6 or 7 o’clock at night and said, ‘I’m flying into Washington. Can we do a press conference at 9 o’clock tomorrow morning?'” Levick said. “We pulled it off, and the press conference was a success, but I share that story because I think it’s indicative of no one knows what Elon Musk is thinking, and sometimes not even Elon Musk.”

Insider spoke with experts including Levick; a reputation-management consultant; and a CEO consultant about how Twitter’s executive leadership could shake out under Musk. Their two biggest predictions were that changes are imminent and that a CEO swap is likely…Read more

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