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Memes and the Rise of Brand Activism

Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing disapproval with memes. Amna Kirmani, professor at the University of Maryland’s Robert H. Smith School of Business, explains.

Read: Boycotts are rough. Memes may be worse.

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There But For the Grace of God Go I

Second in a Series on Risk Management and Communications By Richard Levick “If you don’t stick to your values when they’re being tested, they’re not

Your Very Bad Day

By Joe Stimac This week’s guest columnist is Joe Stimac, CEO of AccuHire and creator of InterviewReady.com. Joe is a research scientist and a sought-after