Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing disapproval with memes. Amna Kirmani, professor at the University of Maryland’s Robert H. Smith School of Business, explains.
Reputation Management & Risk Communications eBook Foreword
Our latest eBook, A Guide to Reputation Management & Risk Communications, features an eleven-part series of articles on the topic of forecasting, analyzing, preparing for
