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Memes and the Rise of Brand Activism

Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing disapproval with memes. Amna Kirmani, professor at the University of Maryland’s Robert H. Smith School of Business, explains.

Read: Boycotts are rough. Memes may be worse.

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The Cruelest Question of All

By Jim Lukaszewski Also known as “America’s Crisis Guru,” Jim Lukaszewski is an experienced author, speaker and expert on crisis communications and public affairs. This