Consumers who disagree with a corporation often voice their displeasure with their buying choices. But increasingly, they’re voicing disapproval with memes. Amna Kirmani, professor at the University of Maryland’s Robert H. Smith School of Business, explains.
Elon Musk’s Twitter Politics Add to Pressure on Tesla’s Brand Image
Richard Levick spoke to The Wall Street Journal about Tesla’s evolving reputation and brand image in connection with CEO Elon Musk. The number of consumers
