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Neil Foote

Senior Strategist

Media Executive, Storyteller, Strategist and Entrepreneur

Neil Foote is a veteran journalist, media executive, strategist, educator, entrepreneur and a long time strategic partner with LEVICK. He bills himself as an “old school journalist and a new school storyteller”. His 11-Year-old Dallas-based firm, Foote Communications, is an integrated communications company specializing in public relations, marketing and communications strategies for individuals, companies, entrepreneurs, authors and special events.

His firm helps clients generate exposure and coverage in major national, regional and local media, developing media and marketing strategies, developing branding strategies, writing content, advising them on social media and media buys.

Foote draws off his experience from several major media companies and personalities, including The Miami Herald, The Washington Post, the American Society of Newspaper Editors, The Dallas Morning News, Belo Corporation and with Tom Joyner, the nationally syndicated radio personality.  Foote has traveled the country giving lectures and leading discussions on entrepreneurship, the role of digital media in transforming journalism, storytelling, public relations, media credibility and ethics, and diversity in the media.

Additional, Foote shares his expertise and experience as principal lecturer at the Frank W. and Sue Mayborn School of Journalism at the University of North Texas teaching a wide variety of classes. Outside of his teaching duties, Foote also is co-director of the Mayborn Literary Nonfiction Conference, a 14-year-old event featuring prominent journalists, authors and editors discussing all aspects of journalism and media.

Foote is a contributor to the textbook, Race, Gender, Class, and Media: Studying Mass Communication and Multiculturalism (Kendall Hunt Publisher, 2011, 2014, 2017). He also is principal of Foote Communications LLC, an integrated communications, marketing and public relations firm that has worked with a wide range of clients including authors, entrepreneurs, businesses and nonprofits. He also is author of Principles of News (Kendall Hunt Publisher, 2020).

The native of Brooklyn, NY is president of the National Black Public Relations Society, Inc., board chair of the National Kidney Foundation serving North Texas, board member of the Presbyterian Community and Services, and a Life Trustee for The Lamplighter School.

Foote has a B.A. in government from Wesleyan University (Middletown, Conn.) an M.S.J. from Northwestern University’s (Evanston, Ill.) Medill School of Journalism and an M.B.A. at Southern Methodist University (Dallas, TX).


Executive communications strategy

  • Develop internal communications strategy for corporate board, C-Suite, staff and customers
  • Crisis communications
  • Ghostwrite speeches
  • Write scripts for internal/external presentations
  • Media prep/training

Diversity, Equity and Inclusion Strategies

  • Internal cultural assessment
  • Internal/external message development
  • Create/propose strategies

Media/branding/marketing strategy

  • Develop comprehensive plans
  • Press release development/distribution
  • Media pitching
  • Serve as a personal publicist
  • Social media strategy/messaging