As a trusted senior PR strategist and crisis manager, Max Marcucci is a go-to resource for CEOs, executives, celebrities, boards, brands, entrepreneurs, and ultra-high-net-worth individuals when it comes to managing high-profile and sensitive matters. He has been named the “Top PR Professional Under 40” by the Bulldog Awards, and his work has been recognized by the American Advertising Federation.
Max is often a first call to protect and restore reputations in Washington and beyond. Notably, he led the response to the tragic Champlain Towers South collapse in Miami, serving as lead strategist and spokesperson for the condo association.
He manages a portfolio across more than 20 countries and spanning industries and issues including crisis and reputation management, public affairs, international trade, energy and environment, transportation, healthcare, hospitality, and cyber security.
Max’s work also includes: successfully counseling clients through some of the largest data breaches in recent history, advising on a successful presidential pardon application, mitigating risk for one 2021’s most successful IPOs, managing the response to COVID-19 for numerous clients, fending off conspiracy theories and false claims that threatened the reputation of a publicly-traded multinational company, advising multiple “unicorns” on reputation matters, and leading LEVICK’s engagement with one of the most successful Super PACs in U.S. history.
He currently serves as a senior advisor to an international coalition group in Afghanistan that has successfully evacuated people from the country following the collapse of the government.
Max maintains strong relationships with top-tier media and journalists and has a track record of high-profile placements for clients in outlets including CBS Evening News, The Washington Post, The New York Times, CNN, FOX, NPR, Reuters, and AP.
Prior to joining LEVICK, Mr. Marcucci was instrumental in building the strategic communications and public relations practice within a well-known DC creative agency. There, he led some of the agency’s most high-profile and sensitive accounts, while building and managing cross-functional teams. He took an active role in the agency’s growth strategy, spearheading their expansion efforts into new markets and serving as an advisor to agency leadership.
Mr. Marcucci has previously held senior roles inside start-ups, agencies, international associations, and nonprofits.
He is a member of the Public Relations Society of America and the American Advertising Federation.