Professional Services

Professional services firms – law, accounting, consulting, engineering – are at a crossroads. Their industries are consolidating, their clients are more demanding, and the loyalty of their partners has significantly diminished. In this pressure cooker, they must differentiate themselves in the marketplace even as they find ways to cohere their internal ranks in an age of intensified lateral mobility.

The communications agenda is thus a hybrid of marketing and crisis management.  Marketing, to increase revenue and enlarge the client base, thereby incentivizing key partners to stay on board. Crisis management, to maintain institutional credibility when defections and disputes do occur.

Levick’s Professional Services team has served clients (including most of the brand name law firms in the world) on both fronts since our firm was founded. We pioneered innovative marketing campaigns when the Internet was in its infancy. Today, we provide firms with the benefits of cutting-edge digital communications.

At the same time, we have guided firms through major partnership reorganizations, failed mergers, and malpractice allegations that threaten institutional meltdown.

In a globalized market, no professional service firm can afford to ignore the likely problems ahead – or the potential solutions at hand.