Intellectual Property

Intellectual property claims and lawsuits are no longer exceptional business events. They are standard competitive tools, not just in the technology industry but wherever invention and innovation drive the market. Companies implement communications campaigns during peacetime and war, to ward off threatened legal actions, and to win those lawsuits when they’re filed.

Levick’s Intellectual Property team has won for clients under the most daunting circumstances – in China, for example, where the rules of legal engagement are not necessarily well-defined. We have helped small companies prevail against the giants of the technology industry, in court of law and the Court of Public Opinion.

Even for larger companies, a major IP lawsuit can have a decisive impact on the corporation’s future, as whole product lines are at risk. At such moments, shareholder perceptions as well as public opinion are decisive. At such moments, a multifaceted communications strategy is a survival tool.