Insurance

In recent history, business realities have created new challenges for the insurance industry in a markedly more contentious environment. Post-Katrina claims were front-page news for many months as plaintiffs’ lawyers and local officials staked self-interested positions. 9/11 claims have likewise been painfully complex. Meanwhile, the debate over healthcare insurance rages on.

Levick’s Insurance team, including corporate and trade association veterans, has advised companies both in and out of court, tailoring digital strategies and building relationships with the editors and beat reports who decisively affect the climate of opinion in which insurers do business. During the 9/11 coverage crisis, we guided a UK insurer through the thicket, effectively isolating the company from public attention during the acrimonious negotiations.

As with all at-risk industries, the insurance industry walks a daily tightrope as it grapples with multifaceted issues internally and externally. As with all at-risk industries, a practicable communications strategy is the only insurance against events and debates that corrode corporate brands.