Forbes: Surveillance Technology Firms Face Reputational Bust Amid Business Boom
Richard Levick looks at recent events that have roiled the surveillance technology industry and what companies can do to maintain reputational strength.
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Defense
Not since the “peace dividend” era has the defense industry faced such a multifaceted challenge. Resources are scarce, budgets are threatened, cost overruns generate unwanted (and unfair) attention, and politicians scramble to exploit perceived advantages. For contractors, the procurement process has only become more uncertain in the face of diverse political and economic influencers.
The industry must speak simultaneously and consistently to both the public and their representatives. The Levick Defense industry team deploys experts recruited from every sector of the government on behalf of our clients. We have directly and successfully challenged Department of Defense and Pentagon decisions. We have aggressively and effectively persuaded public audiences of the value and integrity of top contractors and manufacturers, both U.S-based and foreign companies.
The messages are compelling. Companies can talk about an industry that defends the core values of the American people. They can remind the public that companies doing business in hot spots like Afghanistan are often the only ones that can effectively safeguard our mission and our people. They can emphasize compliance with the law and how contractors and manufacturers will support responsible efforts to improve it.
The defense industry has a great story to tell. Are you prepared to tell it?
Case Studies
Contractor at Risk
As the sole provider of optical rifle sights for the U.S. Army and Marine Corp, Trijicon Inc. was caught in a media firestorm when ABC News broke a story that tens of thousands of U.S. troops in Iraq and Afghanistan were fighting with weapons inscribed with “secret ” ‘Jesus’ Bible codes” or religious scriptures.
[read more]GAO Protest
A global government services provider found itself on the wrong end of a Pentagon decision to re-bid one of its most valuable contracts by inviting only a few pre-selected contractors to compete in a closed process.
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