Banking

The communications challenge is unprecedented. The financial crisis and its ongoing aftermath have created a breach between the banking industry and its public. Fueled by analysts and shareholders and their constituents, government officials intensify oversight.

Levick’s Banking team is comprised of professionals tested in the fires of November 2008. We have directed online campaigns to disseminate critical institutional messages  worldwide during and beyond that crisis. Online or off, in the newspapers or behind closed doors,  we provide our banking clients with the necessary resources to underscore transparency to investors and consumers; protect proprietary data; and control the narrative with campaigns focused on superior financial performance and customer and shareholder value, be it fairness in lending or superior mortgage review practices.

In today’s world, a dynamic communications strategy – and communications partners who can flawlessly implement it – must be a critical part of a bank’s team at every stage of business oversight and growth planning.

Case Studies

Bankruptcy

Even as an international theme park chain prepared for a banner year, it planned to file for bankruptcy reorganization in order to address significant inherited debt on its balance sheet.

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International Acquisition

When a non-U.S. food giant planned to acquire a major division of a brand-name American company – for nearly $1 billion – the potential for xenophobic public reaction made it all the more important to ensure the transaction would be effectively positioned and announced.

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