Communication Tools
Online & Blog Media Monitor
Is the issue thriving or dying?
By monitoring online media, we swiftly determine if the story that’s so essential to you is indeed a real media story reaching your key audiences and vertical targets. It measures the extent to which such audiences are engaged with the story.
To be sure, often in litigation and crisis communications, decisions need to be made instantaneously as to whether a story is going away or getting worse. Such intelligence dictates strategy. Blogs provide a 24/7 round-the-clock feel of the pulse that, just a few years ago, could only be gauged after an entire news cycle had passed. Now, we can determine, 24/7, if your story is a tsunami or just a passing gust.
By monitoring online activity as it happen, we assess reporting trends and message perception. We quickly identify allies and opponents to reveals their online supportive “social networks.”
It’s more than an automated cyber monitor or a clip service. Combining technology with human-generated expertise, we filter results and analyze patterns. We deliver online intelligence to determine if and when responses are needed so that we can then guide the development of proactive and appropriate responses.
When the stakes are high, you need intelligence that identifies patterns and emerging trends analysis to time the exact moment for your story’s release. Such monitors further provide information and analysis crucial to the overall high-stakes communications and public relations strategy.
The online monitor is not a one-size-fits-all solution. It’s scalable, unearthing and delivering trends and analysis based on your unique needs—relevant to:
- Major media
- Industry media
- The Blogosphere
- Other social networks such as message boards, forums, discussion groups
- Search engine position, rank and results
- Third-party polling from media and online sources
- Benchmarks — how is the story changing online?
- Media, online activity and trends analysis
As sources of potential problems, the monitor can further sift through online results and deliver the intelligence you need to differentiate between information and opinion generated by:
- Affiliated industry professionals and watchdogs
- Attack or flame sites
- Competitor attacks
- Competitor sites and opinion
- Consumer sites, consumer activists and related opinion
- Industry and grassroots boycott and advocacy campaigns
- Allies and advocates
Daily or weekly summary briefs are provided, including activity reports and trend analysis. More frequent reports or custom reporting solutions are available on demand, or on request.