Communication Tools
Media Relations and Training
Supreme Court Justice Samuel Alito spent three hours a day
for four weeks preparing and rehearsing for his televised
Senate confirmation hearings. Media relations and training
is an essential part of leadership, business development, and crisis
communications.
Every aspect of media strategy involves media relations and training. Every tactical implementation involves media relations and training.
No professional sector requires training more than legal. By instinct, and by education, lawyers follow rules that run directly counter to the best practices of media relations and training. Media relations and training for lawyers means knowing what to say to the media when your client is in trouble or under attack. It means knowing what to say when you – the lawyers – may also be in trouble.
Media relations and training allows you to sound credible and persuasive when every critical audience is listening.
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