Communication Tools

Bellow is a list of how marriage and family provide so much of our crisis communications training/lessons:

1. Tell the truth.
2. If you make a mistake, apologize immediately.
3. Be sincere in your apology.
4. If you are explaining you’re losing. Explanations drown out the apology.
5. Really fix the problem.
6. Blaming the other person does not score you any points.
7. Ignoring the problem does not mean it goes away.
8. You are always being watched, especially when you are not at your best.
9. Crisis abhors a vacuum. If you don’t fill the void with leadership, someone else will.
10. Listen to your mother. If you can’t justify to your mother what you are doing, don’t do it.