Communication Tools
High Stakes Communication
High-Stakes communications are as varied as the stakes themselves. It often takes place on Wall Street, K Street, or Main Street, where stock price, legislation or litigation, or reputation and market share are at risk.
In high-stakes communications, you must know who your audiences are and you must decide what to say. High-stakes communications usually requires seamless teams that draw on all the knowledge of the CFO, the marketing experts, investor relations, and lawyers. Their expertise must be provided to the corporate crisis communicators in publicly digestible and credible formats.
High-Stakes communications is not just about message points. It’s about knowing who your allies are before you actually need them. It’s about stealth Web marketing and carefully orchestrated grassroots campaigns. It’s about black-bag investigations that show the chinks in your adversary’s armor. It’s about a coherent whistleblowers strategy that combines the best of both legal and communications counsel.
High-Stakes communications offers limitless options. Our job, and yours, is to coordinate those options and make sure that no one stands in the way of success. The stakes are indeed “high.”
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