Communication Tools
Prepare Key Message and Practice Them
Most audiences only remember two or three key messages at a time, if that. Focus on and develop a limited number of messages. While these messages can and will change from time to time, you only need a couple of arrows in your quiver at any given point.
What should those key messages be? Guidelines include:
- Remember your goals and how this opportunity can help you reach them.
- Put yourself in the audience’s position. Consider what information they need and expect.
- Speak in simple terms. Avoid jargon and technical language.
- Prepare examples or anecdotes to make your message memorable.
- Anticipate and practice answering difficult questions. Try role-playing with a staff member or outside professional.
- Cite statistics, but only sparingly and in simplified form.
- Use personal experience to support your message – and also to humanize yourself. Most reporters will give a break to somebody with whom they can identify.
American presidents have mastered the art of messaging but they weren’t born masters. Someone had to teach them.