Communication Tools
Prepare Key Message and Practice Them
Most audiences only remember two or three key messages at a time, if that. Focus on and develop a limited number of messages. While these messages can and will change from time to time, you only need a couple of arrows in your quiver at any given point.
What should those key messages be? Guidelines include:
- Remember your goals and how this opportunity can help you reach them.
- Put yourself in the audience’s position. Consider what information they need and expect.
- Speak in simple terms. Avoid jargon and technical language.
- Prepare examples or anecdotes to make your message memorable.
- Anticipate and practice answering difficult questions. Try role-playing with a staff member or outside professional.
- Cite statistics, but only sparingly and in simplified form.
- Use personal experience to support your message – and also to humanize yourself. Most reporters will give a break to somebody with whom they can identify.
American presidents have mastered the art of messaging but they weren’t born masters. Someone had to teach them.
Law Firm Messaging
Law firm and legal
services communications moves from multiple messages to a culminating
single message about the firm itself. Read more on law firm PR and messaging.
Marketing Communications Strategy Messaging
Effective marketing communications strategy always messages to a targeted audience. Read more on marketing communications strategy.
Marketing Communications Strategy Messaging
Effective marketing communications strategy always messages to a targeted audience. Read more on marketing communications strategy.