Levick Team

Larry Smith is a Senior Vice President for Levick Strategic Communications and one of the profession's leading consultants on media strategy as it directly affects the marketing of legal services. Mr. Smith is also a leading crisis and litigation communications consultant, working with C-Suite executives throughout the world on reputation management and brand protection. His many high-profile engagements include the Catholic Church scandal, the Napster litigation, and the Rosie O'Donnell Rosie magazine lawsuit.

As a former journalist and legal economics editor, Mr. Smith's specific knowledge of and experience with law firms and their clients, both corporate and individual, is global. He brings that market wisdom to bear in helping diverse clients define their markets and refine their message points.

Mr. Smith's countless articles have appeared in publications on three continents. Among his books, Inside/Outside: How Businesses Buy Legal Services, published by American Lawyer Media, was highly praised by such corporate counsel as Jeff Kindler, now Chief Executive Officer of Pfizer, and John Liftin, currently Vice Chairman and General Counsel of The Bank of New York. In its wealth of example and analysis, the book shows how the purchasers of legal services actually think.

With Richard Levick he co-authored Stop the Presses: The Litigation PR Desk Reference, which has emerged as a standard guide for both lawyers and non-lawyer managers in the post-Enron environment. The book draws powerful lessons from Mr. Smith's rich experience commandeering and refining communications strategies in the court of public opinion.

Before joining Levick Strategic Communications, Mr. Smith was, for ten years, the editor of Of Counsel, the management report for law firms and in-house counsel. He was also the editor of Inside Litigation, The Profitable Lawyer, and Lawyer Hiring & Training Report.

In other incarnations, Mr. Smith has co-authored books on various subjects, including political biographies, a war memoir, and how-to books. He's published a score of articles on diverse non-law subjects. He has also taught writing and consulted with professional organizations on media relations and in-house communications programs.