Communication Tools

The day that digital and social media overtake traditional news sources in terms of readership, relevance, and reliability isn’t in front of us; it’s behind us. As a result, the ways in which companies, countries, and brands must interact with their key constituencies are evolving at a dizzying pace. Audiences are expecting more, believing less, and voicing opinions like never before. Today, every battle that holds brand reputations, litigation outcomes, or government policy initiatives in the balance is being won or lost online.

 

Without a strong digital and social media presence, reputations suffer and critical opportunities to tell your story are missed. Even worse, those that continue to treat online outreach as a novelty, rather than a necessity, are needlessly risking an organizational crisis that could otherwise have been easily avoided.

 

Levick’s social and digital media practice delivers integrated solutions that result in direct strategic value. Our social media campaigns aren’t just about fan pages and an occasional tweet; they take stakeholder outreach and engagement to new and exciting heights in the very venues that key audiences migrated to years ago. Our monitoring programs don’t just listen for signs of impending crisis; they enable clients to react quickly, nip reputational issues in the bud, maximize customer relations opportunities, and shape the traditional media coverage that increasingly relies on the new assignment editors of the digital space.

 

CRISIS:
Where companies once had days or even weeks to deploy their crisis response plans, they now must face the immediacy and viral nature of the Internet. Increasingly, blogs, Twitter, Facebook, and YouTube dictate the headlines of our newspapers and the lead stories on our nightly news. Levick understands how the digital revolution has fundamentally changed crisis communications. Moreover, our seasoned counselors know how to leverage digital and social media into tools that alert clients to problems at the earliest possible point, enable them to articulate solutions quickly and comprehensively, and bulletproof their brands against future attacks.

 

REPUTATION MANAGEMENT:
Given the power that digital and social media now wield over public perceptions, every company, organization, and issue advocate must be prepared to vigilantly protect online reputations when it matters most. Levick knows how to look for and fix reputational issues online – before they get in the way of a client’s goals.

 

PUBLIC AFFAIRS:
Levick Strategic Communications develops integrated online programs that leverage the critical nexus between online interaction and offline action. Our teams develop winning comprehensive digital public affairs solutions that help clients build brand equity, advance market share, and change perceptions during the highest-stakes global communications challenges of the digital age.

 

Levick’s integrated approach to managing successful campaigns and long term brand and issue management programs encompasses a full suite of online services, including:

 

Social and digital media monitoring Social media content development Website development Search engine optimization Online advertising

Blogosphere engagement Digital public affairs and issue advocacy Website content writing Search engine marketing Social network engagement and community building

In today’s communications environment, any strategy relying exclusively on traditional media to advance proactive messaging and change public perceptions simply will not work. Levick understands the unique opportunities presented in the digital space and is recognized as a leader in creating winning online programs that advance thought leadership, build reputations, change minds, and bulletproof brands.