Making Your Point

 

We all communicate constantly, talking on the phone, writing memos, meeting with friends and colleagues, making presentations, sometimes even giving speeches or being interviewed by the media. Effective communication is a critical part of our personal a professional lives, but most of us seldom take the time to examine carefully just how we communicate and how we might do it better. We often neglect simple communications tools and techniques that are readily available and easy to use.

 

Volumes have been written about how to give speeches, how to be interviewed by the media, how to persuade someone to buy a product or take a particular action. Making Your Point begins by examining the more fundamental strategic considerations on which all effective communication is based. It looks at the role of  “emotional intelligence” in successful communication and explains why the facts alone are never enough to persuade. It gives readers a set of simple but powerful tools that anyone can use to make a point in person,  prepare and deliver an effective speech or presentation, get a message across in a media interview, or communicate in a crisis situation. Making Your Point is an accessible, easy to use guide that will help anyone improve their communications skills.