Government Contracts & Non-Profits

Public & Institutional Outreach in an Age of Diminished Resources

Government Contracts

It’s never been more important for government entities to effectively communicate. Never has it been more necessary to provide public guidance on health threats, security issues, educational opportunities, economic upheaval – any issue, in fact, that affects the public. 

It may involve the timely, accurate flow of information to the public that enables military commands to more proactively develop security safeguards. 

It may involve national advertising and community outreach that has demonstrably changed people’s behavior, such as campaigns encouraging parents to talk to their children about sex. 

It may involve communications that help people make the most critical personal choices, such as In Vitro Fertilization (IVF).

Often such communications are matters of life or death. Yet public sector entities must do more with less as the scrutiny of their efforts exponentially intensifies. 

Federal and local governments depend on communications partners who precisely understand these day-to-day pressures as well as the complex procurement processes that govern these engagements. 

Sophisticated market research, message development, crisis communications, social media campaigns, publications, video production, advertising...these are some of the tactics that our Government Contracts team typically delivers. Most important, though, is the strategy we collaboratively create to cost-effectively shepherd taxpayer dollars on the taxpayers’ behalf.

Nonprofits 

Increased scrutiny and difficult economic times mean a greater focus on nonprofits too. They also must achieve more with fewer resources and demonstrate to supporters, funders, interest groups, and politicians, that they deliver a multifaceted return on investment. 

Increasingly, nonprofits are now thrust into political debates and social controversies simply because they exist in a volatile ideological environment. They are caught in a hyper-political crossfire. They must be prepared to navigate these shoals with full Internet engagement, with strategies to remain safely above the fray, or, conversely, with grassroots campaigns to achieve their own policy and public opinion goals.

As competition over scarce dollars increases, only nonprofits that can persuasively communicate to key stakeholders achieve mission success. Every nonprofit has multiple audiences, from funding sources and public watchdogs to service recipients. They must build strong relationships with each of these audiences. The Levick Strategic Communications team partners with some of the best known institutions in the world to achieve just such compelling goals.

Nonprofits have a sacred public trust. It is not a burden our clients shoulder alone. 

Case Studies

Embryo Donation

With so many unused embryos in cryopreservation, the U.S. Department of Health and Human Services defined a need for resources that can help IVF patients and their partners reach decisions about donating embryos to research or to other couples, or to let the embryos lose viability.

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Sex Education

When the Office of Population Affairs of the U.S. Department of Health and Human Services embarked on an important but sensitive mission to encourage parents to talk with their children about sex, a program was crafted to overcome the resistance of target populations.

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