Lori Parsons

Lori Parsons provides Levick clients with the benefits of 17 years of specialized experience in digital media strategy and operations. She has founded two digital consulting companies and has managed over $300M in strategic digital media accounts for clients such as eBay, Amazon, Yahoo!, AOL, Target, Home Depot, Coca-Cola and others.

During her career, Ms. Parsons has directed a rich variety of digital media initiatives, including the concept, design, and launch of NBC Universal's sports media portal. She worked with Coca-Cola to launch new soft drink brands using the power of integrated digital media outreach. Most recently, she guided the creation and implementation of a three-year digital communications strategy for the National Heart Lung and Blood Institute, enabling the Institute to better communicate the benefits of its scientific research advances to the public, health professionals, and researchers. 

Ms. Parsons draws on her experience and expertise to tailor digital media platforms and channels – replete with  content, features, and functionality – that  meet the specific needs of specific audiences and organizations. Along with her work in the private sector, Ms. Parsons has extensive federal government experience. There, her clients have included the National Institutes of Health, The National Heart, Lung and Blood Institute, The National Cancer Institute, and the United States Army.