In the News. Every Day
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Bulletproof Blog: Six@Six: Tips for Successful Search Ad Writing
Search Engine Marketing (SEM) is all about catching Web users’ attention with a message that is highly relevant to what they are searching for. Of course, you only have 130 visible characters with which to work (that’s less than a Tweet), so it’s not always easy to fit everything you want to say about your business in such a small space. That means you have to make every word count in order to ensure you are driving the right audience to your website and attracting those that are most likely to convert.
[read more]Bulletproof Blog: The Evolution of On-Campus Crisis Management
Today on FastCompany.com, Richard Levick examines the myriad issues that are impacting college and university brands today. In an era of unseen risks, increased transparency, and minute-to-minute news cycles, having a crisis response plan in place simply isn’t sufficient to contain a damaging narrative.
[read more]Fast Company: Debt, Scandal, And Bruised Reputations: Damage Control For Colleges In Crisis
Richard Levick examines the myriad issues impacting college and university brands today and outlines the strategies that help silence a potentially damaging narrative.
[read more]The Street: JPMorgan Shareholders Bear Entire Debacle Burden
Michael Robinson comments on the steps Jamie Dimon can take to protect the JP Morgan brand in the wake of $2 billion second-quarter trading loss.
[read more]The Star: Facing more scrutiny, corporate boards evolve
Richard Levick comments on the new levels of transparency and accountability that define directorship in the post-financial crisis era.
[read more]Bulletproof Blog: Daniel Loeb & Yahoo!: Investor Activism Reaches New Heights
Today on Forbes.com, Richard Levick delves into the controversy over Yahoo! CEO Scott Thompson’s allegedly embellished resume. The real significance of the current crisis goes well beyond the company itself – even though a prominent Yahoo! director has already been forced to step down amid the uproar. Never before has a shareholder activist used forensics as effectively as Daniel Loeb.
[read more]Forbes: The Yahoo! Fiasco: A Sharp New Arrow in the Activist Quiver
Richard Levick examines the forensics employed by activist investor Daniel Loeb in his bid to replace embattled Yahoo! CEO Scott Thompson.
[read more]Bulletproof Blog: Headline Writing: Can You Please Google and People at the Same Time?
This week on Mashable.com, Jonathan Rick examines the fine art of headline writing in the age of Search Engine Optimization (SEO). Because the Google spiders don’t appreciate the wit, irony, and humor that so effectively draws eyeballs to articles, online authors have begun dumbing down their headlines to include the terms that Web users are likely to plug into searches.
[read more]Bulletproof Blog: Say-on-Pay: We’ve Seen the Future – and it’s In the UK
Kathleen Wailes examines three recent investor revolts in the UK and how they might impact the executive compensation debate in the U.S.
[read more]Bulletproof Blog: Say-on-Pay: We’ve Seen the Future – and it’s In the UK
Before the Dodd-Frank Act gave U.S. shareholders the opportunity to cast non-binding votes on executive compensation at least once every three years, investors in the United Kingdom were encouraged by the then-Labour government to become more engaged with the companies in which they invest.
[read more]