Books

Levick Strategic Communications has authored three acclaimed book on crisis and litigation management as well as professional services marketing. Here are descriptions, excerpts, and links for ordering copies. 

The Communicators: Leadership in the Age of Crisis  
The Communicators: Leadership in the Age of Crisis redefines the professional strategies and personal qualities that this current age of incessant crisis demands of leaders in corporate C-suites, boardrooms, courtrooms, and in the corridors of political power. Drawing on dozens of extensive interviews with prominent leaders who describe and reflect on their most significant experiences, Richard Levick and Charles Slack underscore the heightened challenges and instantaneous risks that confront global managers in an age of digital media and intensified regulatory pressure.
 
The book is designed for executives who want to learn from the best practices of others who have so ably responded to the conflicting demands of multiple audiences and stakeholders. In an age defined by crisis and its four horsemen – speed, transparency, media by sequel, and exorcised regulation – the book serves as a survival guide for business leaders and public figures in the eye of the storm.
 
As Steve Forbes points out in his foreword, leadership today is tied as never before to effective communications and to how we respond to crisis. By setting the tone at the top, today’s leaders are the stewards of capitalism.
 
Click here to purchase The Communicators on Amazon.

Stop the Presses: The Litigation PR Desk Reference

Stop the Presses: The Crisis and Litigation PR Desk Reference is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches.

Stop the Presses defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don’ts of crisis planning and media relations – print and broadcast as well as blogs and other online media – with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more.

Stop the Presses includes an insightful preface by legendary brand guru Jack Trout.

Making Your Point: Communicating Effectively with Audiences of One to One Million

By David Bartlett

We all communicate constantly, talking on the phone, writing memos, meeting with friends and colleagues, making presentations, sometimes even giving speeches or being interviewed by the media. Effective communication is a critical part of our personal a professional lives, but most of us seldom take the time to examine carefully just how we communicate and how we might do it better. We often neglect simple communications tools and techniques that are readily available and easy to use.

Volumes have been written about how to give speeches, how to be interviewed by the media, how to persuade someone to buy a product or take a particular action. Making Your Point begins by examining the more fundamental strategic considerations on which all effective communication is based. It looks at the role of  “emotional intelligence” in successful communication and explains why the facts alone are never enough to persuade.

Inside/Outside: How Businesses Buy Legal Services 

Inside/Outside: How Businesses Buy Legal Services has achieved the status of a classic. The book analyzes how corporate buyers think in terms of legal services and the kind of law firm marketing that works and doesn’t work. In-house legal buyers at both Fortune 100 and start-ups provide concrete examples of businesses that have creatively restructured their relationships with outside counsel. The book, which captured high praise from corporate leaders like Jeff Kindler at Pfizer and John Liftin at The Bank of New York, remains the most highly relevant source yet published for lawyers who must learn to understand how their clients think.

365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals 

365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals offers cogent insights on marketing for each day of the year. It provides fresh lessons for seasoned marketing professionals as well as fundamental wisdom for beginners – and for anyone interested in what marketing is all about. The daily tips range widely in scope from strategic planning to media relations, from how to build internal credibility to how to send an e-mail without losing your job. The book is immensely enjoyable to read and a career-builder as well.