Articles by Levick Experts
Walton, Buffet, Gates: Reputational Immunity
By Richard Levick
February 4, 2010
More than a year after the economy crashed, C-suite reputations on and off Wall Street remain predictably bad. In 2008, public confidence was tested to such an extent that even the most committed corporate good citizenship and subsequent efforts to redress societal grievances are now greeted with unrelenting skepticism.
But there are exceptions – and thereby hangs quite a tale. That even in today’s world certain reputations somehow survive undiminished suggests, not just that these particular business leaders acted shrewdly while the rest of the world crumbled, but that something in their very DNA assures long-term immunity and an abiding, almost mystical, connection to an otherwise disillusioned populace.
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