Articles by Levick Experts
Steve Jobs Is Houdini
By Richard Levick
July 22, 2010
On Friday, July 16, Apple's chief executive, Steve Jobs, found himself in a kind of situation many public figures have faced before him. A crisis had built and wouldn't go away. As the world waited in hyped expectancy, the spotlight fell on the central player to step onto the dais and deal with it. In this case, Jobs' handling of the iPhone 4 situation generated an unusually wide variety of immediate reactions, from lavish praise to widespread criticism.
Then on Tuesday, July 20, Apple reported earnings that put both the positives and negatives of his performance in a new perspective. The company had exceeded expectations, reporting $3.51 earnings per share on revenue of $15.7 billion. Analysts had projected $3.12 a share on sales of $14.75 billion. The numbers represent a significant annual surge, up from $9.7 billion in revenues and $1.8 billion in earnings this quarter last year.
Click here to read the full article