Articles by Levick Experts
With Social Media, BP Is Losing the Image Game
By Richard Levick
June 4, 2010
History is full of examples of great ideas that don't work, as well as great ideas that do work but only in a losing cause. Leadership is still leadership even if it cannot necessarily guarantee a final triumph.
As a case in point, consider the Deepwater Horizon Unified Command, established by the Unified Command's Joint Information Center (JIC) to manage oil spill operations. The Command links major responders, provides a decision-making forum, and publicly updates information. To maximize a leadership position as a public resource, the centerpiece must, of course, be its digital outreach.
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