Articles by Levick Experts
How Companies Should Approach the New Twitter Advertising ModelBy Dallas Lawrence
April 14, 2010
By now, everyone has heard about Twitter’s move into the paid advertising world. This week’s announcement that companies will be allowed to pay to have their posts lead search results on the popular social media platform launched hundreds of news items and more than 1,000 blog posts per hour (according to Google Blog Search) in the immediate aftermath of Biz Stone’s communiqué to the Twittersphere.
The avalanche of coverage, sandwiched in between breaking news of major nuclear disarmament negotiations and the largest U.S. coal mining tragedy in a generation, speaks volumes about just how far our little smiling whale has come in terms of reach and relevance.
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