You are here

Trade Associations

There are moments when one company’s crisis can potentially harm an entire industry. When many companies are affected by a problem, the best communications solution is often a single source of consistent and persuasive information representing all. At the same time, trade associations and groups often serve on the front lines when it comes to brand-building, reputation management, and fighting the public policy battles that can alter the direction of entire industries.

CoreMotives Form Id 

What we do

LEVICK’s Trade Associations team understands that in times of crisis and relative calm, a unified voice is essential for success. When, for example, the American Composites Manufacturers Association (ACMA) engaged LEVICK, the goal was to ease community concerns over styrene emissions from several of the trade group’s member facilities and to minimize the likelihood of additional federal regulation.

Recalls often involve substances or defects that affect the products of multiple companies. An effective solution must involve the entire industry. Trade associations are also natural venues for cost-effective and consistent crisis training, crisis planning, and crisis counsel. In unity there is strength.

Our PR services for associations include:

  • Educating association leadership and volunteers about the value of public relations
  • Prioritizing communications messages to achieve the organization’s top goals
  • Educating the public about issues important to your industry
  • Crafting a clear call to action
  • Forming partnership with like-minded associations and organizations
  • Communicating results of PR campaigns to association leadership
  • Communicating key messages to donors
  • Media relations training for trade association leaders

Latest Thinking

In this LEVICK Daily video interview, LEVICK Executive Vice President Gene Grabowski discusses trade associations and their vital roles in promoting...
LEVICK Executive Vice President Gene Grabowski discusses how trade associations must evolve in face of new activist, regulatory, and reputational...