Case Studies
Spinach Recall
Entire industries are at risk when food crises result in recalls. When the spinach E.coli crisis hit, NGOs had all the templates in place to immediately attack both the growers and the FDA.
Industry spokespersons responded with speed and transparency, articulating clear-cut solutions in media venues chosen for maximum exposure. As the crisis drew to a close, a campaign to promote the health benefits of spinach gained momentum, transforming a crisis into opportunity Sales of spinach are now higher than they have ever been.
Industry spokespersons responded with speed and transparency, articulating clear-cut solutions in media venues chosen for maximum exposure. As the crisis drew to a close, a campaign to promote the health benefits of spinach gained momentum, transforming a crisis into opportunity Sales of spinach are now higher than they have ever been.