Case Studies
Reputations on Trial
When a major celebrity was sued by her former publisher, the plaintiff relied on character assassination to make its case. Yet the company had left itself open to a powerful counter-offensive.
Amid allegations of the publisher’s fraudulent record-keeping, an “Enron Meets Publishing” theme was articulated – overwhelming the innuendos and dominating U.S. and European coverage. The company’s American CEO was subsequently fired.