Case Studies
Political Maelstrom
Never before have corporate reputations been so susceptible to unpredictable political events that roil global markets. Companies with strong ties to foreign governments can, at times, even be branded as enemies of their own customers.
As a result of such ties, one multinational faced nationwide boycotts. In response, the company cast a laser-like focus on the domestic jobs and small businesses it supports, persuasively reaffirming its commitment to, and mutual interests with, the American public.
As a result of such ties, one multinational faced nationwide boycotts. In response, the company cast a laser-like focus on the domestic jobs and small businesses it supports, persuasively reaffirming its commitment to, and mutual interests with, the American public.