Case Studies
Monetizing Events
One hospital software company endured an SEC investigation, NASDAQ de-listing, shareholder actions, and an earnings restatement. Then, at last, came the light at the end of the tunnel: a re-listing.
The company’s complex history was encapsulated for the trade and financial press as a saga of corporate recovery in the face of horrendous odds. It was an irresistible angle. Armed with glossy media reprints, the sales staff beat a direct path to their clients’ doors.
The company’s complex history was encapsulated for the trade and financial press as a saga of corporate recovery in the face of horrendous odds. It was an irresistible angle. Armed with glossy media reprints, the sales staff beat a direct path to their clients’ doors.