Case Studies
Marketing Equals Value
Effective professional service marketing addresses crises without ever seeming to be exploitative. To that end, promotional strategies should provide credible solutions with every media appearance.
One publicly traded consulting firm seized on Katrina as an opportunity to present forensic and business interruption strategies that would directly assist disaster victims. The consultants did well by doing good as the firm’s stock climbed sharply after multiple major media placements spotlighted their relevant expertise.